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While it’d be great if everyone could stop everything they’re doing and give their full attention to all our posts the moment they go up on the site, we know you all have your own lives to tend to. (Bummer.) So in case you missed some of our content from this past week, here’s a quick rundown to catch you up:
Exclusive:
- The Do’s and Don’ts of Running a Daily Deal: Merchants that consider running deals with sites like Groupon and LivingSocial shouldn’t have to be deathly afraid of what they’re getting into. We talked with some experts about what local businesses should and shouldn’t do when offering a deal.
- ForeSee: Daily Deals Are Not a Passing Fad: ForeSee aims to help merchants and deal providers by providing them with analytics to improve sales, customer loyalty and customer satisfaction. We talked with Larry Freed, president and CEO of ForeSee, about how his company helps all parties involved in deals. He also offers his outlook on the industry.
- Daily-Deals Profile: Q&A With Sharing Spree: In a continuation of our series of profiles of local-commerce companies, we interviewed Ron Sapp, CEO of daily-deals site Sharing Spree, which gives back to nonprofits and schools. He talks in-depth about his company and the industry, and reveals his desire for Sharing Spree to launch something similar to Groupon Goods.
- FTC to Lead Generators Using Robocalls: We’re Looking for You: On Thursday, the FTC hosted a one-day summit on the topic of robocalls. The message to lead generators using robocalls was clear: the FTC is hunting you down, and it’s enlisting some serious help.
Contributions:
- Five Ways to Bring the Excitement of the In-Store Shopping Experience Online, by Riche Hecker, chairman of inSparq
- Why Klout Is Essential for Social Media Hiring, by Paul Taylor, founder and CEO of Webmarketing123
- List Hygiene 101: It’s More Than You Think, by James Carner, founder of eHygienics.com
Infographics:
- Leading With Lead Quality Insights
- The Death of Daily Deals: Why the Groupon Bubble Is Popping
- Best Time to Send Email
- Loyalty Rewards
And don’t forget our Around the Web section, which spotlights key news stories marketers should know about each day. This week included news about Pinalytics, Foursquare’s new home page, Groupon (the good and bad), Telenav’s acquisition of ThinkNear, Isis, Google’s Q3 2012 earnings report and Salesforce.com’s bulked up Marketing Cloud, among other stories.
By Jason Hahn
The post Weekly Recap: Daily Deals, Lead Quality, E-Commerce and Robocalls appeared first on DM Confidential.